Product Innovation in 5 Steps

Innovation thrives on new product ideas. Through our service "Product Innovation in 5 Steps", we support companies in creating and validating prototypes, always by applying a customer-centric approach. Companies gain the know-how they need, and with the experimental laboratories at NOI also the appropriate facilities to carry out market and customer analyses quickly and efficiently, design product development processes and decision-making processes, create prototypes of the physical product or business model, and obtain initial customer feedback from the market.

  • Step 1 EXPLORE: we understand the needs of potential costumers.
  • Step 2 CREATE: we develop new ideas that meet the needs of potential costumers and are feasible.
  • Step 3 PROTOTYPE: we realise a testable prototype, a minimum viable product (MVP).
  • Step 4 VALIDATE: we test and verify the MVP by involving potential customers again.
  • Step 5 BUSINESS MODELLING: we elaborate a business model to start the development and industrialisation of the product.

Corporate Start-up Matching

Matchmaking in the entrepreneurial sense ‑ we network established companies with innovative start-ups. Assistance in accessing suitable start-ups is undertaken in three steps that can be taken simultaneously or independently of one another:

Start-up Radar: creating an overview of the most important start-ups in a particular field of technology.

Innovation Challenge: workshop with employees of the company and 10 to 20 specially selected start-ups.

Acceleration: support and facilitation of a 4 to 6 month corporate Acceleration Programme with specially selected start-ups.

All three steps are usually handled by external partners who are selected by us based on the needs of the client.

Future Lab

Innovation needs method. The Future Lab offers companies a creative space in which they can innovate as well as deal with innovation systematically. Under the guidance and supervision of experts, clients work in the Future Lab on innovation processes within a company or department, on new ideas and on concrete product development. The exact programme and its duration are tailored to the needs of the client.

Student Camps

Students are the expert workforce of tomorrow. We support South Tyrol companies in their search for young talents and network them with university students with a view to increase their competitiveness and innovative capacity. In collaboration with the “Contamination Labs” of Italian universities we offer two services:

Ideas & Projects: selection and briefing of two teams of four university students each on a new project / a complex problem /a company's planned innovation project. The eight students will be assisted by two experts who will work with them on the project or the customer's problem and present a solution within two to three months.

Recruiting: selection of 32 profiles of graduates from Italian universities, who are invited to South Tyrol for recruitment to specific jobs and will work for three days in the companies. The young academics can then be hired directly by the companies provided they meet the requirements. The Student Camp Recruiting takes place once a year for a maximum of five companies.