Product Innovation in 5 Steps

Innovation thrives on new product ideas. Through our service "Product Innovation in 5 Steps", we support companies in creating and validating prototypes, always by applying a customer-centric approach. Companies gain the know-how they need, and with the experimental laboratories at NOI also the appropriate facilities to carry out market and customer analyses quickly and efficiently, design product development processes and decision-making processes, create prototypes of the physical product or business model, and obtain initial customer feedback from the market.

  • Step 1 EXPLORE: we understand the needs of potential costumers.
  • Step 2 CREATE: we develop new ideas that meet the needs of potential costumers and are feasible.
  • Step 3 PROTOTYPE: we realise a testable prototype, a minimum viable product (MVP).
  • Step 4 VALIDATE: we test and verify the MVP by involving potential customers again.
  • Step 5 BUSINESS MODELLING: we elaborate a business model to start the development and industrialisation of the product.

Corporate Start-up Matching

Matchmaking in the entrepreneurial sense ‑ we network established companies with innovative start-ups. Assistance in accessing suitable start-ups is undertaken in three steps that can be taken simultaneously or independently of one another:

Start-up Radar: creating an overview of the most important start-ups in a particular field of technology.

Innovation Challenge: workshop with employees of the company and 10 to 20 specially selected start-ups.

Acceleration: support and facilitation of a 4 to 6 month corporate Acceleration Programme with specially selected start-ups.

All three steps are usually handled by external partners who are selected by us based on the needs of the client.

Future Lab

Innovation needs method. The Future Lab offers companies a creative space in which they can innovate as well as deal with innovation systematically. Under the guidance and supervision of experts, clients work in the Future Lab on innovation processes within a company or department, on new ideas and on concrete product development. The exact programme and its duration are tailored to the needs of the client.

Student Camps

University students offer a young, still unstructured and unprejudiced view on various problems. They deal in an original way with topics, which may have been on your and your companies’ mind for years. The ideas they generate can not only be useful, moreover, they could inspire you to think "outside of the box". Our experts form teams of students to work on a topic of your choice. In a couple of days they guide these teams through all stages of the innovation process, starting from your proposed challenge.