The fruit squeezer market, largely dominated by fruit puree pouches, is not showing any shifts in product appearance or customer demographics. This is primarily due to its focus on children as the core consumer base, resulting in limited differentiation beyond pricing and taste. Conventional product design has limited opportunities for innovation, particularly in targeting new, untapped consumer segments. This is where we as VOG Products see a window of opportunity. 

We invite you to develop a new product concept for fruit puree pouches. Start by identifying fresh consumer segments that have not yet been addressed by the market. Once identified, dive deep into rethinking product design, packaging, functionality, and exploring new recipes and flavours. In doing so, you will ultimately help us to differentiate the value proposition and optimise the consumption experience to attract new audiences. 

At Kostner Service Stations, we’ve always embraced an innovative role in the evolution of service stations, and now we want to strengthen and expand this commitment. As transportation shifts from traditional combustion engines to advanced propulsion technologies, the conventional gas station is transforming into a comprehensive service provider and social hub for both people and vehicles. 

Our vision for 2030 is for service stations to be vibrant destinations, not merely stops. As we expand our network along major routes and intersections, we aim to meet the evolving needs of future travellers. We’re reimagining the service station experience to serve a diverse audience, including both traditional drivers and electric vehicle users whose expectations are increasingly influenced by e-mobility and digitalisation trends. 

While core offerings such as fuel and electric charging will remain essential, we see significant potential in expanding our services – from comprehensive car care to comfort amenities that enrich the visitor experience, especially during charging times. Our goal is to introduce services that keep us relevant and innovative in a rapidly changing landscape. 

With this challenge, we invite student teams to develop an innovative service station concept that considers trends in technology, regulations, environmental factors, and evolving customer expectations. 

As BARBIERI electronic, a globally recognised leader in the niche field of colour measurement systems for the digital printing industry, we pride ourselves on producing high quality hardware. Our products reach end users through a network of master distributors worldwide. However, due to our B2B model, we currently lack direct contact with end users. This limits our ability to build ongoing relationships, offer value-added services, and develop new revenue streams beyond the initial sale. 

Your challenge is to help us bridge this gap by envisioning a digital touchpoint that connects us directly to our end users. This platform would enable us to provide professional after-sales service, improve customer engagement, and turn one-off sales into long-term relationships. We want to encourage users to register their devices and share relevant details, helping us to better understand our customers while keeping their information secure. 

We’re looking for your team to develop a strategy that will transform our customer relationships from one-off transactions to ongoing engagement. This will involve prototyping a portal that delivers a seamless customer experience, handles payment processing, and includes a marketing plan to drive adoption.