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Creating new markets? We structure breakthrough innovation.
A radically new start. With a plan. This is Alpha Innovation at the NOI.
Where do ideas like these come from? The ones that are beyond our horizon. That unhinge business models and create markets. How do we get to radical innovation? This is where Alpha Innovation comes in. An innovation method developed at NOI. Alpha Innovation guides companies through the fog of possibilities to the path of concrete opportunities.
Alpha Innovation is based on the concept of Front End Innovation (FEI). In 2001, US economist Peter Koen promoted the idea that the beginning of innovation needs to feel unclear or ‘fuzzy’, as he puts it. Koen sees innovation as beginning long before product development as a Fuzzy Front End (FFE), where there is thick ‘fog’, and the path remains open. Any direction is possible.
Alpha Innovation at the NOI lifts the fog. In three steps, with an AI database behind it.
As the first letter of the Greek alphabet, Alpha represents beginnings. And indeed, it is essential to any successful innovation process to start from the beginning. With Alpha.
The goal of NOI’s Alpha Innovation is to lift the fog. How? With methodical tools, the knowledge of 900 experts, AI and a database that allows us to make well-informed decisions. Our Innovation Management Team leads the process.
This is how Alpha Innovation works:
• Step 1: Discover Opportunities. Identify and understand unimagined possibilities.
• Step 2: Create Ideas. Develop radically new ideas.
• Step 3: Support Decision-Making. Make sustainable decisions.
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