Co-Founder – Go-To-Market & Growth (m/f/d)
Intro
Food waste has many reasons. Behavix learns from data, fixes it with people.
Job description
Behavix is an innovative startup and Benefit Corporation tackling food waste in out-of-home dining. Our collaborative B2B SaaS tool combines diner feedback with AI-powered data analysis to find the root causes of waste in canteens, improve the experience and cut waste. We're not starting from zero: direct relationships with major collective-catering groups, active pilot clients, EU and regional grants, and a dataset of tens of thousands of diner feedback. The next 6 months are decisive - moving from validation to growth -and that's where you come in.
Tasks
Go-To-Market: define and own the commercial and go-to-market strategy, in Italy and toward foreign markets.
Sales: outbound, pipeline management, negotiation and closing with catering companies and B2B clients.
Customer development: build lasting relationships, run PoCs and convert pilots into recurring contracts.
Marketing & positioning: positioning, pricing, sales messaging, materials and acquisition channels.
Feedback loop: bring market feedback back to steer product priorities with the team.
And everything else: like any co-founder - strategy, operations, fundraising, partnerships.
Requirements
Experience in B2B sales, business development or go-to-market, ideally in SaaS, food service, sustainability or startups.
Track record: proven ability to win customers from zero, not just manage existing accounts.
Founder mindset: autonomy, resilience and the drive to build in an uncertain, resource-constrained context.
Hybrid: comfortable with data, product and technology; technical affinity is a plus (no coding required).
Languages: fluent Italian is essential; good English for international expansion. German is a plus.
Commitment: willing to work full-time and to co-invest time and energy.
We offer:
Equity: a co-founder role with an equity stake to be agreed.
Real impact: shared decisions on strategy, product and growth, with the freedom to build.
Mission: a purpose-driven startup solving a concrete, urgent problem: food waste.
Not from zero: relationships with major groups, pilot clients, a real dataset and active grants to build on.
Ecosystem: access to NOI Techpark’s community, labs and network.
