NOI stands for NATURE OF INNOVATION. Our approach is inspired by nature.

So far, nature is the start-up that has produced the most unicorns. And we have taken note. Our philosophy is centred on the Nature of Innovation – keeping what works, discarding what does not and creating solutions that improve people’s lives. For us, innovation means answering questions and designing solutions with the potential for success. In one respect, we are even ahead of nature. While nature has to rely on trial and error, we rely on market analyses, timing and process methods, and we build on the know-how of companies, start-ups and science. This makes innovation feasible and sustainable. Even for small companies.