User-centred system optimisation
Evaluation of real user interactions
Integration into iterative development processes
Technology put to the test
Analysing interactions to design intelligent systems that are intuitive and user-oriented.
What does it feel like to interact with an intelligent system? When does a product feel intuitive to use? And how can that even be measured? In the User Experience Lab, digital and physical prototypes are tested under real-world conditions – capturing and analysing users’ behavioural and physiological responses. These valuable insights are used to refine system design – or to return to the drawing board when necessary.
Test data is collected using iMotions software along with hardware that measures psychophysiological signals: eye tracking, skin conductance (GSR), facial expression analysis, EEG, EMG and ECG – all integrated into a single platform. This approach provides objective insights into user behaviour and experiences that would otherwise remain hidden.
The advantage for you
Our services
Evaluation of digital & physical prototypes
Collection and analysis of behavioural data
UX testing for intelligent systems
Analysis of physical-digital interactions
Key tools
iMotions software platform
Eye tracking, skin conductance measurement (GSR), facial expression analysis, electroencephalography (EEG), electromyography (EMG) and electrocardiography (ECG)
Testing stations with experiment direction
